digital marketing Archives

How to build and earn customer trust

Aug 28, 2020 | Blog

What are the things you do before you decide to purchase a product from a new brand? The usual and most common thing to do is to read on the reviews from the past customers about the brand, the quality of the product, customer satisfaction, and most importantly if it is a legitimate brand. However, what if it is so brand new that there is not even one sale yet? This means there are no reviews and nothing for you to leverage.

How do you earn and build the trust of your customers? It is the hardest to earn when there aren’t any customers, to begin with. Don’t worry, this does not mean that it is impossible to gain their trust. Fortunately, there are several ways to establish this trust between your customers and your brand.

Add Human Touch To Your Business

What do you do when you met someone for the first time? You introduce yourself! Introduce yourself to your customers the way you met someone for the first time.

This is why the “About Us” page is so important in every business website. It is the window for you to tell your story of how your business begins and why it began. It doesn’t have to be too formal and serious, in fact, people love to read about personal stories. You can write about the story of how your grandmother inspired you to start your business, or perhaps the history of how it all began.

Stories like these give a personal touch and the human side of your business. This makes your customers feel emotionally connected to you and might even make them grow attached to you because of your touching, beautiful story of how you started from the bottom. It reminds them that there is a human behind this business.

Write Till Your Heart’s “Content”

Without being too pushy, good content is an essential tool to relate to your customers who have no idea who you are. A way to create content to slowly introduce your products is by blogging. Constant blog contents can show that you are invested and passionate in your business and that you also care for your customer’s issues. Customers love it when their issues are addressed, especially in a non-commercial way.

Content marketing is a way to demonstrate your specialty and expertise in your product and industry. Consumers will be able to see that you know your stuff and that they can believe in your quality and services.

What kind of content can you write? You can write content such as tips on utilizing your products, benefits of the ingredients of your product, and many more.

Your content has to be consistent, relevant and high-quality to actually earn the trust of your consumers. Add a Blog page to your website and start writing away!

“Excuse Me, What’s Your Return Policy?”

When it comes to trying out new stuff, consumers would want to really try new things but are worried it might not work. This is when they will check out if there is a return policy in your products. One of the most commonly searched and asked question is “Is there a return policy?” or “What if I decided I don’t want it anymore?”

This is when you sweep your customers off their feet with your awesome return policy. Good return policies are the best way to let consumers know that you value their experience and to show that you are confident with the quality of your products.

It immediately gives a sense of security to your customers because they know that if there’s anything they’re not satisfied with, you have their backs, no questions asked. Return policies actually make consumers even more tempted and willing to click on the checkout button. They know for a fact that they don’t have to worry that they are wasting their money on something they might not like.

Make sure that your Return Policy page is clear with the terms and conditions and it is linked to your FAQ page at the footer of your website.

Live Chat Made Available

Consumers are just like the insecure significant other of yours that constantly need reassuring that their money is not duped. They want to speak to you immediately when they have doubts so why not be the good “partner” and be there for them when they need you?

Have a live chat or inquiry form for consumers to ask questions and make sure you respond quickly enough to earn their trust. Speed is really important when it comes to customer service. Customers want their questions answered almost immediately and having that live chat pop-up just adds brownie points to your new brand.

Chatting in real time and addressing their concerns encourage them to make the final step to purchase your item because customers feel valued and that they are talking to a real person and not a robot. It is almost as if they are shopping in a retail shop because there is a person behind the live chat answering all their questions and issues.

There are many other ways to earn the trust of your consumers. It is all about taking the first step and initiative to connect with them that will change their perspective of your brand.

For more digital marketing inquiries, reach out to us at Weave Asia.

Why do you need to invest in Digital Advertising?

Jul 17, 2020 | Blog

Are you starting up a new business? Or maybe you own one at the moment? Do you intend to take your business to the next level of success? Of course, you do! To get your business to succeed, you will need to start with a strong marketing strategy. Perhaps you have done all kinds of traditional marketing and advertising, but it just seems like it is not enough and not as productive as you expect it to be. Have you tried advertising digitally? If not, now is the time to be a part of the new marketing and advertising era- Digital Marketing and Advertising.

Some businesses are still skeptical and reluctant when it comes to new-age marketing and advertising because they think that it is a risk to take. But what they don’t know is that they are missing out on a huge chunk of prospects because they are NOT doing any digital marketing or advertising. We know it sounds intense and severe but let’s face it, digital marketing is indeed taking over traditional marketing.

Does your business own a website or e-commerce platform? If your answer is no, we have some news for you. There is a saying that goes “If I can’t find it on the first page of Google search, it does not exist.” And with that, your business is nonexistent because you are not present in the digital world.

Allow us to provide you with reasons why investing in digital advertising is crucial and vital to your business.

1. The internet is forever

Internet and everything online will continue to exist and expand throughout time. The internet has taken over a lot of platforms, especially providing information and such. An average person spends at least 6 hours a day on the internet- searching for information, keeping up with news, shopping, and everything else. How often do you find yourself going on the internet to look for something and the search results gave you all the answers. So if you are doing this yourself, why not invest in digital advertising to build your brand and spread the information about your business as well?

2. Target a much more precise audience or customers

Traditional marketing is very vague and does not impact customers a lot, now even more so. Why so? Because traditional marketing is too general and vast that people tend to overlook it. With digital advertising, you get to focus on your targeted audience and potential customers. Once you know your brand products and services are suited to what demographic, you can easily choose who and how you want to advertise your business to them.

The advantage of the internet is so many social media platforms can provide you with information about users that comes to good use when you want to advertise. When a 28-year-old female is logged on to her Facebook account and was reading an article about nourishing foods for toddlers, Facebook will be able to figure out the user’s age, gender, and interest. This will then come in handy to you if you own a business that sells baby clothing or products related. With this, the chances of a targeted audiences like these purchasing your products are higher because you sell something of their interest.

3. You only pay for what you need

The other great thing about digital advertising is that you spend only what you need within your budget. Unlike traditional marketing where you splurge and you are unsure if the advertisement would even work, digital marketing is a guarantee to reach out to potential customers with the amount you are willing to pay for and for how long. Google charges a fee only when someone clicks on your ad and visits your website. And by this, it means you only pay for the ads that are working and best of all, there’s no charge to display your ads on the internet.

4. Results, results, results

Since you only pay for ads that have been clicked, this gives you data on what how efficient digital advertising works. One of the many advantages of digital advertising is you get to see results and also track them. You have the ability to compare which ads are doing well and what works for your ads. All these without having to splurge a lump sum of money without getting any clear-cut results. With digital advertising, you get to analyze what demographic your ads are attracting and how far these people go through in your website. Best of all, you can measure your results live, at any time and anywhere.

These are just a few reasons why you should invest in digital advertising. It is proven that digital marketing works, regardless what the nature of your business is, it will help boost your business and brand. The benefits of using digital advertising are obvious and straightforward. Your business gets to remain competitive whilst not burning a big hole in your pocket, and it is fair game in the digital world. It allows your business to have the potential to grow and expand in the future.

Does reading this article makes you want to dip your toes in digital advertising? Don’t know how or where to start? Don’t worry! Weave Asia is all ears and ready to help you start somewhere with arms open. Email us at hello@weaveweb.websitedesignasia.com and we will provide you with the best solution to your company’s advertising needs.