Drive more e-commerce sales with discounts

Drive more e-commerce sales with discounts

Aug 7, 2020 | Blog

There is always a few times in a year when it’s the festive season where everyone is ready to shop. It is also the time when business owners contemplate whether or not to offer discounts for their online store. You may think that offering discounts may do damage to your sales and profit, that could be true given you are doing it too carelessly. 

However, if done in the right way at the right time, offering discounts and coupons will retain your relationship with your customers. When running an online business, the most important thing you want from your customers is their loyalty. Customer loyalty is when the customers pick your brand over the other brands available. There are many reasons why a customer stays loyal to your brand- the products you sell, the reasonable price, the interaction they’ve had, or customer service. One other way to build the loyalty of your customers is through discounts and deals offered by your brand.

 

Pros of having online discounts and coupons offer:

  • Increase customer loyalty
  • Increase conversions
  • Stock can be moved quickly
  • Increase sales goals

 

What are the types of discounts and coupons you can offer:

There are a few types of offers you can give out to get the attention of your repeat customers and here are a few common ones-

  • Percentage-based discount
  • Dollar value discount
  • Free shipping
  • Free gift
  • Buy one get one

 

Percentage-based discount

Percentage-based discount is the most popular and most-liked discount among the customers. Your online store can offer a small number of discounts like 5%, 10% or 15%, a bigger amount like 20% or 25%, or even significant percentages like 50% to 70% discounts for products that are old or slow moving. This is a great way to get those products that have been sitting in your inventory for a long long time.

 

Dollar value discount

This discount plays tricks on the customer’s minds. By giving your customers a value discount, they will feel like it’s a waste if they are not redeeming this discount. It almost feels as though they have this extra money that they need to spend just to feel like it did not go to waste. Even a discount as low as $10 can tempt potential customers to purchase items from your online store.

 

Free shipping

Did you know that one of the factors shoppers abandon their online shopping cart is because of shipping fees? Don’t lose on potential sales just because of shipping fees. Offer free shipping to your customers once in a while to get them coming back for your brand. However, don’t just offer it lightly. Get customers to spend a minimum amount on purchase in order to qualify for free shipping. This will also increase sales and avoid cutting your margins.

 

Free gift

Who doesn’t love a free gift? Increase your customer value by including a free gift when they purchase something from your online store. It does not have to be an expensive gift, customers will appreciate the little gift regardless. You can give out any product that isn’t moving in your online store as a free gift. This will help introduce the slow moving product to your customers.

 

Buy one get one 

Another discount that is popular among online shoppers is the buy one get one offer. A buy one get one offer can be either a “buy one get one free” or a “buy one get one 50%” offer that will definitely catch the attention of shoppers. This offer does not do damage to your sales margin as it requires the customer to buy an item at its original price while the second item is of a lower price.

 

When to offer discounts?

Keep in mind that offering too many discounts will damage your brand. Here are some occasions that are fitting to offer discounts to your customers-

 

Holiday and seasonal offers

Since there are so many holidays and festive season throughout the whole year, it is the best opportunity to spoil your customers with discounts and promo codes. Offer them with relevant discounts especially if your online store has special edition products during festive seasons.

 

First-time shoppers

Providing a discount to first-time shoppers of your online store will give a nudge to them to click the check out button that they were hesitant of.

Entice these first-timers to come back again by giving them a discount code or a dollar value discount. This will get them to come back again to make full use of the discount. 

 

Customer loyalty offers

Maintaining a bond and a good relationship with your customers is vital when it comes to securing their loyalty. Why not reward their loyalty by giving them discounts or special offers? If you have a membership program, you can send them a discount code for spending a certain amount of purchase as a reward.

 

Abandoned cart offers

This is when the free shipping offer comes to rescue. As mentioned above, a lot of times, customers did not proceed to the checkout page because they’re hesitant to pay for shipping. Get them to complete their purchase by offering free shipping to them. This will definitely change their minds.

 

Conclusion

Discounts and offers work differently for different online businesses. Once you get a clear idea of what discounts to offer at the right time, your online store will be flooded with loyal and returning customers. Discounts and offers can effectively drive more sales to your online business and increase revenues as well. Use them the right way and watch your revenue skyrocket!

 

For more digital marketing inquiries, reach out to us at Weave Asia. Contact us via phone at +60 088-718 418 or email us at hello@weaveweb.websitedesignasia.com.

 

Ecommerce tricks to drive sales to your website

Ecommerce tricks to drive sales to your website

Aug 7, 2020 | Blog

Your website is where you take the opportunity to introduce customers your products and the story behind your brand. Your online store is where you promote your products and services to your potential customers. The most important page that will generate income and sales to your company is the product page.

It’s the page where you display all your products and your customers to decide if they want to buy your product or click the “X” button. It’s more than just beautiful, high-quality photos and a great description to make a great product.

This week, we’ll be touching on the topic on how to improve your product page to help promote sales.


1. Include more than just a description

Put yourself in the customer’s shoes and figure out some questions and concerns they might have regarding the products. What determines a customer’s motivation and urge to purchase something? Consider the reasons or hesitations as to why they would decide not to buy it.

It could be the lack of information provided in your description. You can add the functionality and practicality of your products. Describe and perhaps illustrate the function and role of your product and how it stands out from the other brands. Emphasize on the product’s key advantage and value with an image for clarity.



2. Add A Clear Call To Action

A product page without an obvious or apparent call to action is just unavailing to your online store. Your “Add To Cart” button should be smacked right in front of the product page where it is clear and visible to potential customers. You should make shopping in your online store easy and fast, as well as a complement to your website design. 



3. Display Reviews and Testimonials of Your Product

Personally, when I’m browsing an online store, I would be looking for reviews or testimonies of the product. Almost all potential customers read reviews as part of their research of the product before purchasing a product that is relatively new to them.

Having raving reviews of a product can determine a customer’s decision on clicking the “Add to Cart” button. Positive reviews from previous customers are free advertising for your future customers. People love to see products that work before they decide on their purchase.

The best position to place your product reviews is right below the product description. Display the best review first above all reviews to get the customer’s attention.



4. Cross-sell Relevant Products 

It’s a good idea to include items that can go well with the currently viewed product. Upselling the product can help boost sales to your online store as well as introducing other products. It’s common to see suggested items on an online store when you are on a product page. It gives the customers an idea of what they can purchase together and what goes well with the product.

However, overdoing and excessive links with suggested products can tick a customer off. Companies end up losing their customers by shoving too many and looking too desperate and pushy.

Also, it will distract customers from their initial interest in your product. Don’t overwhelm visitors of your online store with aggressive spams. Do it with moderation and class.



5. Always Have Stock Ready

It’s great that an item from your brand is getting a lot of attention. When a hot item sells out fast, the demand for it increases. It is frustrating as a customer when a product you’re looking for is not available.

While you need time to stock up your products, and you should do it fast, assure and console your customer that the item will be available soon.

Provide an option for your customers to be informed when the stock is available. They can leave their email address and get an email notification once the item they’re eyeing for is finally available.

This way, you won’t lose any of your existing or potential customers. It gives them a sense of assurance and keeps them coming back to your online store.



6. Provide Customer Service Assistance

Although it is an online store and you don’t need staff to be assisting customers, it is vital to provide a portal for your customers to have their questions answered. Provide a live chat for higher satisfaction to your customers as they can get answers fast while browsing your online store.

You can have someone managing the live chat or have a chatbot to answer simple and common FAQs. It is useful when during high-traffic periods like sales and promotion period. Seeing that there is a live chat available at their convenience, customers have peace of mind and have trust shopping with your brand.

Your online store product page is the main vessel of your whole website. It is also the page that determines the sales and revenue of your company. If it doesn’t look well-presented or messy, customers could get frustrated and discouraged to continue shopping. The extra effort that you put into making your product page functional and stand-out will be appraised by your customers.

If you have questions about designing a functional product page, feel free to consult with us. We are more than happy to share some input and tips with you. Pick up the phone and contact us or email us at hello@weaveweb.websitedesignasia.com.

Why do you need to invest in Digital Advertising?

Why do you need to invest in Digital Advertising?

Jul 17, 2020 | Blog

Are you starting up a new business? Or maybe you own one at the moment? Do you intend to take your business to the next level of success? Of course, you do! To get your business to succeed, you will need to start with a  strong marketing strategy. Perhaps you have done all kinds of traditional marketing and advertising, but it just seems like it is not enough and not as productive as you expect it to be. Have you tried advertising digitally? If not, now is the time to be a part of the new marketing and advertising era- Digital Marketing and Advertising. 

Some businesses are still skeptical and reluctant when it comes to new-age marketing and advertising because they think that it is a risk to take. But what they don’t know is that they are missing out on a huge chunk of prospects because they are NOT doing any digital marketing or advertising. We know it sounds intense and severe but let’s face it, digital marketing is indeed taking over traditional marketing.

Does your business own a website or e-commerce platform? If your answer is no, we have some news for you. There is a saying that goes “If I can’t find it on the first page of Google search, it does not exist.” And with that, your business is nonexistent because you are not present in the digital world. 

Allow us to provide you with reasons why investing in digital advertising is crucial and vital to your business.

1. The internet is forever

An average person spends at least 6 hours a day on the internet searching for information

Internet and everything online will continue to exist and expand throughout time. The internet has taken over a lot of platforms, especially providing information and such. An average person spends at least 6 hours a day on the internet- searching for information, keeping up with news, shopping, and everything else. How often do you find yourself going on the internet to look for something and the search results gave you all the answers. So if you are doing this yourself, why not invest in digital advertising to build your brand and spread the information about your business as well?

2. Target a much more precise audience or customers

Traditional marketing is very vague and does not impact customers a lot, now even more so. Why so? Because traditional marketing is too general and vast that people tend to overlook it. With digital advertising, you get to focus on your targeted audience and potential customers. Once you know your brand products and services are suited to what demographic, you can easily choose who and how you want to advertise your business to them. 

The advantage of the internet is so many social media platforms can provide you with information about users that comes to good use when you want to advertise. When a 28-year-old female is logged on to her Facebook account and was reading an article about nourishing foods for toddlers, Facebook will be able to figure out the user’s age, gender, and interest. This will then come in handy to you if you own a business that sells baby clothing or products related. With this, the chances of a targeted audiences like these purchasing your products are higher because you sell something of their interest.

3. You only pay for what you need

Digital Advertising: Spend only what you need

The other great thing about digital advertising is that you spend only what you need within your budget. Unlike traditional marketing where you splurge and you are unsure if the advertisement would even work, digital marketing is a guarantee to reach out to potential customers with the amount you are willing to pay for and for how long. Google charges a fee only when someone clicks on your ad and visits your website. And by this, it means you only pay for the ads that are working and best of all, there’s no charge to display your ads on the internet. 

4. Results, results, results

Since you only pay for ads that have been clicked, this gives you data on what how efficient digital advertising works. One of the many advantages of digital advertising is you get to see results and also track them. You have the ability to compare which ads are doing well and what works for your ads. All these without having to splurge a lump sum of money without getting any clear-cut results. With digital advertising, you get to analyze what demographic your ads are attracting and how far these people go through in your website. Best of all, you can measure your results live, at any time and anywhere.

These are just a few reasons why you should invest in digital advertising. It is proven that digital marketing works, regardless what the nature of your business is, it will help boost your business and brand. The benefits of using digital advertising are obvious and straightforward. Your business gets to remain competitive whilst not burning a big hole in your pocket, and it is fair game in the digital world. It allows your business to have the potential to grow and expand in the future. 

Does reading this article makes you want to dip your toes in digital advertising? Don’t know how or where to start? Don’t worry! Weave Asia is all ears and ready to help you start somewhere with arms open. Email us at hello@weaveweb.websitedesignasia.com and we will provide you with the best solution to your company’s advertising needs.

What You’re Doing Wrong With Facebook Advertising

What You’re Doing Wrong With Facebook Advertising

Jul 17, 2020 | Blog

The first thing to do after setting up your business is to set up a Facebook Page for it. A Facebook page is essential as it is a platform for you to connect with your audience as well as posting content updates for your followers to see. A Facebook page is a portal for your business to the digital world. It is also where you do your Facebook advertising to reach out to your target audience.

Perhaps Facebook advertising is not a stranger to your business anymore. You could be using it for the longest time, but it just seems like it’s not working at all. You could be spending dollars on it, but it looks like it is not bringing you any sales or return in profit. Here are some common mistakes made by business owners when it comes to Facebook advertising.


1. Broad And Wide Target Audience

You may think that reaching out to 3 million people will help spread awareness of your business. We are not wrong to think that everyone is a potential customer and we should reach out to them. However, we want to reach the correct target audience and spend every penny’s worth on your advertising. Why pay to reach the wrong target audience?

Try narrowing your target audience with important information such as age, gender, interest, and behaviors. These are the few key elements you want to look for in your potential customers. A size of 500,00 to 1.5 million people is good to start for any online business.


2. Not Patient 

Be patient with facebook ads

We know that digital marketing is the present and future of marketing and it has been proven to work better. When you spend an amount of money on digital advertising, you want to see relevant results. However, sometimes it takes a little patience to see the potential outcome. When you plant a seed, do you expect a beautiful plant to grow the next day? It takes a lot of patience and dedication for something to grow.

It can feel like you are losing money by the minute at the beginning of it all. What you don’t know is that you are actually gathering data and insight at the beginning of digital marketing. Do not give up just yet. It can be tempting to pause or tweak your ads but try to be patient until you’ve reached 1000 people. You will get enough data to analyze and learn from your ad’s performance. With those data and insight you’ve collected from the Facebook ad, you’ll know what to improve one and tweak from then.


3. Failing To Monitor Your Facebook Ads

Monitor Your Facebook Ads
Take these Facebook ads as the seed you’re planting. In order for the plant to grow, you need to water it and make sure it has enough sun. Monitoring your Facebook campaigns is a must for a successful campaign. It’s tempting to just leave it all to Facebook’s automation tools, but keeping an eye on your audience’s engagement is vital. Read the comments and check out the likes of the post. Is anyone sharing or liking your content? If there are only a few, it’s time to consider changing your content.


4. Not Abiding The Image-to-Text Ratio


You have a fabulous and prominent image you want to include in your Facebook ads. Pause just a second and take a look at the image. Is it abiding the 20% rule that Facebook had set?

“Upload an image to determine how much text is in your ad image. If the proportion of text to image is too high, your ad may not reach its full audience.
We make exceptions for certain kinds of products being advertised. Visit our Help Center to learn about exceptions, see examples of images with text, and get more guidance.”

What Facebook is trying to say is, less is more. You want your image to be the focus of the ad and having too much text next to your image will not reach out to your potential audience. Instead of cramming your text your image, display them in the post as a caption of description.


5. Not Utilizing The Value Of Your Ad Spend


You can do so much more than just getting sales from your Facebook ads. Even if your Facebook ads did not bring much profit or sales to your brand, there are other values you can gain from it all.

Some of the things you can obtain are:
-Retarget visitors to your site in the future
-Get more likes and comments on your post to build your social proof
-Make use of those comments and engage with the audience who commented.
-Invite those people who have liked or commented on the post to also like and follow your Facebook Page.

 

Conclusion

There is so much you can do with your Facebook ads and you can squeeze the value of your spending. Avoid these five mistakes in the future and you will gradually see an improvement in your ads. It takes a while for you to start mastering these tips and tricks but the result will be fruitful and productive.

If you need a kickstart and don’t know who to consult with, feel free to contact us at wanting@weaveweb.websitedesignasia.com.

Purpose of a good website

Purpose of a good website

Jul 17, 2020 | Blog

It’s never a bad idea to have a website for your business. A website is one of the most important elements of digital marketing at the moment. Owning a website gives your business online credibility and it somewhat shows that your business is real and legitimate. Owning a simple website can already generate sales to your business. Bear in mind too that a good website is vital. What are the functions of a good website then?

 

Build Credibility To Your Business

Build Credibility To Your Business

 

That’s right. As we mentioned just now, having a website can change a whole perspective of your business. Imagine this, when someone has heard of your brand or company name and they want to find out more about your business. Their first instinct is to go on the internet and search it up. When there is no result shown on the internet about your company, it will automatically plant a thought in your potential customers- this company does NOT exist. 

This might seem dramatized or exaggerated but it is true. However, when your website pops up first on the search results, it gives a sense of “relief” to the potential customers. This shows that your company or brand is legitimate and trustworthy. One important thing to pay attention to is the first impression your website gives to its visitors.

Keep in mind that your website can be simple but it has to have elements that will build credibility. It needs to exude professionalism, a good reputation and most important of all, it is user-friendly. Another thing that always slips the mind of a business website is how it is on mobile. Remember, most of us use our mobile phones for everything so be sure that your website is mobile friendly as well.

 

Tell Your Story

tell-your-story

People go on a website to check out more information on the brand and company. They are not just on your website to see the design and colors of your website. The moment they click on the link to your website, it is an opportunity for you to tell your story and sell your products within that couple of minutes. Show the human side of your company or brand by sharing your story of how it all started and why you do what you do. People love a good story because they feel connected and relatable. Sneak in some reasons why they should choose your company or brand for your products or services.

 

Address Frequently Asked Questions

Before deciding to click the “Add to Cart” or the “Check out” button, every potential customer will have a few questions on their mind. After running your business for a while, you will get a hang of the usual inquiries they have for you. Get familiarized with these frequently asked questions and address them in your FAQ page. Provide detailed answers to these questions to save yourself and your potential customers some valuable time.

 

Highlight Your Services

Describe your products or services clearly on your website especially on the products page. Potential customers want to know as much information and details of your products or services when they are on your website before they decide to engage with you. Once they know what to expect from your company or brand, they will become your returning customers and also most likely to recommend your company to their peers.

 

Generate Income For Your Business

Generate Income For Your Business

If your website is not an e-commerce website and you’re not selling your services or products on your website, it should still be generating money and sales to your company. The great thing about having a website is that it is a 24/7 retail shop for your company. It’s always available for potential customers to check out your products and services. Your FAQs are there for them to have a look should they have any inquiries. Better yet, if you have a live chatting bot to assist them readily.

 

Increase Your Clients Base

How can you reach out to everyone on the internet? How to make your brand or company known to the people out there who should be knowing about your products? With a website, you can use search engine optimization (SEO) to increase the visibility of your website. Increasing the visibility of your website will then attract more visitors and more importantly, potential customers! With the right techniques, your website will be on the top of the search result page in no time.

 

Conclusion

It’s only logical to have a good and functioning website if you have an up and running company or business. Digital marketing is the new marketing that actually works for all businesses. It would be a shame to not jump on the bandwagon and be introduced and seen in the digital world. Get yourself a proper and good website for the better.

Marketing Post COVID-19 – What’s the Next Step for Your Marketing Strategy

Marketing Post COVID-19 – What’s the Next Step for Your Marketing Strategy

Jul 15, 2020 | Blog

COVID-19 has impacted the economy unprecedentedly. In the wake of economic turbulence from the impact of this viral pandemic, marketers are anticipating lower budget and higher goals for businesses. At the same time, traditional brick and mortar businesses are also forced to adapt to a drastic digital shift following the new norm of social distancing. To study the impact of COVID-19 on marketing and what to expect in the near future, SEO and content technology company, Conductor has conducted a North American survey that involves experts in the areas of Content, Search and Digital Marketing. 

This survey had 317 respondents in these primary sectors: B2B (24%), Retail (12%), Healthcare (11%), Media (10%). The remaining 43% were distributed across travel and hospitality, consumer technology, financial services, insurance, automotive, e-commerce-only, manufacturing and other industries.

From this survey, it is found that 65% of marketers anticipate a decrease in their annual marketing budget, while 86% predict that marketing goals will be harder to reach from here onwards. While decreased budget is currently most marketers’ top concern, staff cuts and channel limitations have also become the top perceived threats to marketing performance.

In the face of these challenges, more and more marketers are turning to Search Engine Optimisation (SEO), believing it to be a more important tool of marketing during this unprecedented time. At the same time, marketers are also gearing up to cut back on high-cost areas, such as paid media advertising and inessential headcount. 

In the time of global recession, the survey shows that one-third of marketers would choose to skimp on high-cost advertising and, in turn, increase their investment in low-cost channels, such as SEO. 65% of marketers also predict that SEO will become increasingly important during this time — something that is also corroborated by Google when it demonstrates a rise in searches for “SEO”.
On top of that, 66% of marketers also report that SEO was a top-performing channel in 2019, alongside Email Marketing and Content Marketing.

As a conclusion, the coming months are expected to see marketers reducing their overall spending while increasing their investment in low-cost/high-ROI channels like SEO. Forester has estimated that spending US$1.3 million on organic search can give an organisation an equivalent value to spending US$12 million on advertising placements.

In the future, companies will turn to digital content for brand building. According to prior research, consumers are also 131% more likely to immediately buy from a brand after they consume early-stage, educational content. 65% of consumers also feel that a brand is more trustworthy after reading a piece of educational content from the brand. Soon, SEO will also be moved in-house in order to cut costly agency retainers. In the coming months, more and more companies will start to manage their SEO internally. 

If you are a company in the midst of embracing this digital shift and keen to know more about SEO and how it can work for you, don’t hesitate to contact us for a consultation. We look forward to helping you achieve your marketing goals against all odds.

 

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